We take pride in creating strategies and extraordinary marketing materials that lift our clients to new levels of success. To get the best results, we use conceptual thinking to craft the perfect message to be delivered directly to consumers or business-to-business.
Instead of relying on clients to drive the marketing agenda, we take the lead and are proactive in suggesting new ideas and methods for our clients to reach new audiences. In addition, we work directly with management on internal projects to motivate and reward employees, and to build relationships with vendors.
We begin by listening and learning. As you tell us about your situation, your management goals and objectives, we process the information to create a framework for marketing based on your company strengths, services, target audiences and anticipated results. The approved plan of action, which includes a timeline and estimates, actually becomes the basis for subsequent marketing—concepts and content will fall into place along approved lines of the marketing strategy.
Usually a blend of traditional and email marketing supported by public relations:
- For launching new products and services
- For rebranding and promotion
- For attracting new prospects
- For maintaining contact with prospects and customers
Logo Design/Corporate Identity
For memorable branding, we create a consistent message and visual continuity throughout the marketing mix.
- For expressing your compelling company story
- For translating your company/industry jargon into words everyone can understand
- For appealing to management personnel making the buying decision
- For sales and marketing letters
- For implementing public relations to support the marketing program
For ads, annual reports, brochures, business cards/stationery, catalogs, collateral, direct mail pieces, display graphics, folders, invitations, newsletters, post cards, presentations, proposals, sales sheets.
From concept to web site development, we create a web presence in line with your marketing strategy; aligning the web site with your marketing goals is key to developing a site that grows your business. In many cases, your web site can lift your business to the next higher level through virtual perception. There's no need to worry about your own lack of technical knowledge; we can manage the entire process for you.
We incorporate the most advanced web design technologies including Flash, offer content management (CMS), and provide each new site with search engine optimization (SEO).
Search Engine Optimization
The goal of your web site should be to generate traffic, leads and customers. We make sure your site complies with the latest SEO criteria, and ensure you have every opportunity to rank high in search engine listings. Using inbound marketing strategies, we help you coordinate your marketing through social media and offer guidance on other methods to build traffic and nurture leads.
When you need the perfect image to set the tone for your marketing materials, we call on Harry Sircely for professional photography services. For projects on the East Coast, we choose from an extensive network of photographers with a wide range of skills.